If you think about it, playing MONOPOLY is one of the only times you can get away with being cruel to your friends and family without repercussions. In its new “All is fair in MONOPOLY” campaign, Hasbro wanted to put a unique twist on how people perceive its iconic board game. Appealing to people’s lust for power may not be very nice, but neither is stealing from your little brother.
Digital OOH, radio scripts
Senior Copywriter: Reid Flynn
Copywriter: Myself
Designer: Sam Knox
Agency: Amp
