HEYDUDE x SpongeBob SquarePants

The secret formula to comfy shoes.

Much like SpongeBob SquarePants, HEYDUDE’s in-person activation event pushed the boundaries of fashion. As the pitch was underway, creative leadership brought me on to add a little nautical nonsense. My deep understanding of the IP, plus its effect on younger audiences, shaped the pitch, seeding kits, TikTok influencer talking points, ambassador scripts, wild postings, and more.

What I worked on

OOH display posters, seeding kit box copy, TikTok influencer script, on-site brand ambassador scripts, and pitch deck copy.

Team

Group Creative Director, Copy: James Hough

Group Creative Director, Art: Kat Tushim

Copywriters: James Hough, Myself

Event Photography: Steve Salgado

Agency: Amp