HHKB has a legacy of creating unique keyboards designed for those who live to type. Creators, programmers, and editors need a keyboard that can keep up with their creative demands.
As the lead copywriter for the HHKB brand, I championed the HHKB brand voice and tone to write effective messaging to convey this monumental product launch. The project included a new website page, social media creative, and other assets.
Brand voice and tone guidelines, organic social, websites, product pages, new product launch campaigns, and influencer content.
Creative Director: Liz Furze
Associate Creative Director, Copy: Christine Campbell
Copywriter: Myself
Art Director: Christine Jones
Designers: Cameron Farthing
Agency: Amp
