Opalescence is the #1 selling professional teeth whitening product. After achieving the top spot, they sought to bring a baby DTC brand to market. One that was more cute and more consumer-friendly. Something less clinical. Lo and behold: Opal!
Websites, product pages, organic social, paid search, CRM programs, experiential, and new product launch campaigns.
Associate Creative Director, Copy: Sunshine Lemontree
Associate Creative Director, Design: Sarah Zimmer, Cameron Gabrys
Graphic Designer: Alex Dodge, Kade Brilmayer
Video Editor: Nick Scrima
Agency: Amp
