RICOH is one of the most trusted brands in enterprise- and consumer-level productivity solutions. Document scanners, printers, projectors, meeting devices, and more. As the lead copywriter for this brand, I communicated complex, technical products to a wide range of audiences. Plus, I had to oscillate between three, distinct brands under the RICOH umbrella: Ricoh Document Scanners, ScanSnap, and Happy Hacking Keyboards.
Results:
30MM+ Impressions at launch
97.9% Average view through rate
Brand voice and tone guidelines, websites, product pages, landing pages, organic social, paid media, OTT commercial scripts, print ads, sales decks, and internal communications documents.
Creative Director: Liz Furze
Associate Creative Director, Copy: Christine Campbell
Copywriter: Myself
Art Directors: Christine Jones
Designers: Cameron Farthing, Roberto Valdivieso, Sam Knox
UX Designer/ Web Developer: Nathan Winter
Agency: Amp
