As the pandemic quelled and more people wanted to get out and travel, Southwest sought to capitalize on the opportunity to be the preferred airline to get travelers back in the air. The client tasked us with social and influencer content to extend their ‘Go With Heart’ campaign into the holiday season of 2022. With a heavy emphasis on influencer content, our social media campaign included heartwarming stories, engaging bespoke content, and an Instagram filter.
Total social likes: 507K+
Instagram filter opens: 3.7K+
Filter impressions: 2.9K+
Total social reach: 18.4M+
Instagram filter copy, organic social, influencer content copy, and pitch deck copy.
Creative Director: Luis Infante
UX Designers: Sven Laufer
Copywriters: Bea Pasts, Myself
Agency: Amp
